Plasas New Years resolution
Published: MEA
WORLD: Following the recent formal merger between industry trade organisations Esta and Plasa, the New Year welcomes the expansion of the Plasa trade association.
Designed to better represent a modern, pro-active association, Plasa has reinvented its logo and brand identity, cementing its new ambitions. A new complementary logo for members has also been designed to achieve a reinvigorated industry profile for its new identity, and to strengthen commercial opportunities for its members.
Operating from regional offices in Europe and North America, the merged organisation has created a large network serving the industry worldwide. Plasa now has a substantial worldwide industry voice, boasting a membership of 1,100 businesses, organisations and individuals working across the entertainment, events and installation industries.
Plasa’s updated website combines a range of information covering its expanded membership, events, media, skills and standards and technical activities, together with industry guidance documents and links to information for members.
In a joint statement, Plasa’s regional chairs Rob Lingfield and Eddie Raymond, said: ‘The rationale behind bringing together the respective strengths of Plasa and Esta has never been in doubt and even in these early stages, the benefits from having a single voice representing the worldwide industry are obvious.’ They elaborated, ‘we're confident that the Plasa team, working in partnership with the members, can make the most of this unique opportunity and that Plasa will reinforce its leadership role in the industry, bringing a united approach to the opportunities, issues and challenges that make this industry such a fantastic and dynamic place to work.’
The first meetings of the new member-led European and North American Regional Boards are planned for later this month, while the first assembly of the international Governing Body will take place in March during USITT. Chairing the new Regional Boards are Rob Lingfield in the EU and Eddie Raymond in North America, while the governing body, an amalgamation of the three principal officers of the Regional Boards together with three industry respected members, has elected Mike Wood as chair and Rob Lingfield as vice chair.
Throughout the New Year the industry will witness further unification of the wider range of projects and initiatives that now sit under the Plasa banner.