Projection House takes on Ohm (UK)
UAE: Ohm (UK) has named Projection House as its new distributor for the UAE. The move is part of the manufacturer’s plan to grow its sales in the MEA region.
‘The UAE market has always been swayed by quality products,’ said Pradeep Kumar, divisional manager at Projection House. ‘Keeping that in mind, Ohm's legacy, British manufacturing and time-tested winning formula compelled us to associate with the brand. This legacy, when coupled with Projection House’s service and aftersales team, will create a force to be reckoned with.’
‘We studied the UAE market and instantly knew that it had tremendous potential,’ added Kaushal Garg, Ohm’s director of sales – MEA. ‘We knew that signing an efficient partner was key to growth in the region. Appointing an Ohm distributor was not easy, because of what we expect of them. The quality of representation, service and all aspects of their business had to be appropriate to the quality of our products, and I’m delighted to say that Projection House meets our requirements in all respects.’
‘I see this move as a “new beginning” for Ohm in the UAE and believe that we will grow from strength to strength in the region,’ concluded Gareth Coleman, director of sales – international, Ohm (UK).