Prosound launches ApexPro
Published: MEA
SOUTH AFRICA: While Prosound’s primary focus has been on serving as a systems integrator and installer for South Africa’s A/V and lighting markets, it has also enjoyed success during its 40-year history as a distributor. In a bid to apply added focus to its mass-market distribution delivery, the company has launched a new subsidiary that will manage all of its distribution responsibilities: ApexPro.
ApexPro provides a distribution platform that separates that side of the business from the rest of Prosound’s operations. Prosound holds existing distribution agreements with the likes of Audio-Technica, Electro-Voice and ETC among others, and these brands are now represented by ApexPro.
With the launch of ApexPro comes news of new appointments. Aadil Matwadia joins from Wild & Marr as national sales manager, bringing with him two decades of industry experience and expertise. Earl Devereux-Quicke has been appointed as Cape Town sales manager, his last role at Rockit Distribution preparing him for his new job. Mathew Lewis, meanwhile, joins as the new ETC product specialist with eight years of experience gained in the theatre industry where he served as a lighting designer and chief electrician on multiple award winning productions around the world.