Rosco opens Middle East office
Published: MEA
UAE: US-based lighting manufacturer, Rosco Laboratories, has chosen Downtown Dubai as the location for its new Middle East office. The office will be led by Kees Frijters, Rosco’s president of EMEA, who has relocated to the emirate.
‘Rosco’s product line is rapidly expanding in creative and exciting new directions, as is this part of the world,’ stated Mr Frijters. ‘In line with Rosco’s strategic objectives to invest in international markets, we intend to more effectively support our local customer base and also capitalise on the growth opportunities in the region.’
‘Our investment in this new office recognises the size and opportunity the Middle East holds,’ said Rosco CEO, Mark Engel. ‘Our existing client base in the region and the potential to expand Rosco globally make this the perfect time to make our mark in the UAE. It was clear that to accomplish our objectives, it would require someone with knowledge of and experience with the full range of Rosco products and Kees Frijters is that person.
‘Kees literally grew up with Rosco,’ continued Mr Engel. ‘His father owned a company that represented Rosco in Holland and Kees began his Rosco career 21 years ago as European development manager, then onto VP of European operations before being appointed president of EMEA. Dubai has become a world centre for tourism, trade, retail, business and finance. The Rosco team and product line will be perfectly suited to support the large and innovative projects happening in the region, particularly in the burgeoning areas of film, television and architectural development.’