Sennheiser talks business

MIDDLE EAST: Sennheiser Middle East recently hosted three days of presentations and hands-on demonstrations focused on its business communications products. The event, held at Dubai's Meydan hotel, covered the manufacturer's latest microphones, headphones and wireless transmission systems that can be used in smart office, education, hospitality and other industry segments.

'Conference and translation systems accounted for the largest share of our regional revenue last year. This highlights the growing need and interest in business communications systems,' said Ryan Burr, technical sales manager for Sennheiser Middle East. 'In an age where A/V and IT technologies are converging, we believe our products can be utilised in just about all the verticals where some form of audio augmentation is required. The event served as the perfect platform for us to help guide investment and help our partners and customers explore new ways in which audio technologies can streamline business processes and customer engagement.'

Sennheiser conducted fully operational demos for its MobileConnect mobile streaming platform, SpeechLine digital wireless microphones, ADN and TeamConnect audio conferencing systems, as well as LSP-500 wireless loudspeakers. The event also gave attendees a first time view of a number of the manufacturer's products that are yet to be officially launched in the region, as well as access to key members from Sennheiser's business communications team from Germany.

The event was attended by Sennheiser partners, as well as end-users and consultants in the field of integrated audio solutions. 'While a manufacturer's website can provide the technical details, hand-on demonstrations and detailed examples of use cases and actual deployments offer unparalleled benefits,' said Sami Jalil Janho, general manager at Advanced Solutions, a Sennheiser partner from Jordan. 'The sessions were extremely informative and gave us good insight into Sennheiser's roadmap for its business solutions. This clarity has given us the tools and the confidence needed to promote these solutions within our customer base.'

www.sennheiser.ae