Stage Audio Works’ Mitech Distribution takes on Adam Hall
Published: MEA
AFRICA: Stage Audio Works Group subsidiary, Mitech Distribution, focuses upon the distribution of products for the MI-market in Sub-Saharan Africa and has been named as the new exclusive distributor for the Adam Hall Group in South Africa, Namibia and Botswana. The distribution agreement covers the full Adam Hall product portfolio.
‘Our expert knowledge of the region coupled with a modern, innovative manufacturer that covers a spectrum of the entertainment industry will be beneficial for both the partners and of course for our customers,’ explained Will Deysel, founder and CEO of Stage Audio Works Group. ‘As we are anticipating a long and successful presence in South Africa and its neighbouring states, it was immediately apparent to us that the best opportunities lay in a partnership. We were especially impressed with the way in which the Adam Hall Group has positioned itself logistically in an international market and with its future-oriented research and development facilities. Such a product range allows us to fill the gaps in our portfolio, offer our customers great value and make us both more competitive.’
‘The Stage Audio Works Group has been operating with great success in the B2B markets in Southern Africa and the adjoining areas for many years and is gaining impressive success with entertainment- and installation projects as well,’ noted Markus Jahnel, COO of the Adam Hall Group. ‘They are pursuing a strategy which perfectly meets the expectation of the Adam Hall Group. Its many years’ experience in the retail-, installed- and live-sound sectors links seamlessly with our broad, innovative range of professional audio and lighting products and accessories to perfectly complements Stage Audio Work’s services. It was also important for us that, in addition to products, our future partner is also able to provide the appropriate technical service and training for staff and customers alike. Stage Audio Works focuses on all of these points, and this convinced us to join forces.’