TID under new ownership

Published: MEA

TID under new ownership

SOUTH AFRICA: TID, the South African distributor for beyerdynamic, Biamp and Bose among others, has been acquired by a consortium consisting of directors Michael Van Rensburg and Tiaan Hoogstad, as well as Joseph Milan and Spencer Thomas of Alpha Technologies. The new ownership agreement will combine the resources of both TID and Alpha Technogies, allowing for cross-selling opportunities. Both companies will continue to trade as separate brands.

‘Joseph Milan, the owner of Alpha Technologies, started looking to grow the audio side of Alpha Technologies, while TID was searching for an investor to grow the company,’ recalled Tiaan Hoogstad, sales and marketing director at TID. ‘Both parties were aiming for a partnership. TID will remain a separate company, trading as TID SA (Pty) Ltd, and will enjoy full back office support from Alpha Technologies, from its repair division to after sales support, training facility and its full client base.’

Each company will continue to offer its existing product catalogue and support services, with pricing remaining unaffected. TID and Alpha Technologies will work together with the brands they each represent to complement each other and provide new solutions for dealers and end users.

Mr Milan will serve as managing director, while Mr Hoogstad takes on the responsibilities of marketing director and head of Western Cape operations. Michael Van Rensburg is technical director and Spencer Thomas is the operations director. The responsibilities for all four directors encompass both TID and Alpha Technologies.

‘For the brands that TID represents we have more potential to provide customers with a full solution from video and audio integration to the designing of a full system, all under one roof ' said Mr Hoogstad. ‘A combined back office, service centres and sales force will offer a class-leading service to the South African market.’


business, tid, alpha technologies