Barix targets retail market with in-store radio solution

 

Barix has introduced SoundScape, described as a ‘next-generation’ in-store radio solution for the retail market. SoundScape is a comprehensive solution designed to manage audio distribution over IP networks, offering a centralised management portal for audio players at multiple locations.

Music service providers can power in-store radio networks with SoundScape, using the portal to manage, configure, group and monitor SoundScape audio players and device status’ network-wide. SoundScape also enables content scheduling through built-in software, or allows service providers to use custom scheduling solutions.

Barix previously offered live streaming and ‘store and play’ programs as separate applications, each available via software downloads for its IP audio encoders and decoders. However, SoundScape supports both applications on the same device, allowing retailers to switch between live feeds and stored playlists that play back at scheduled times. Both applications support targeted, location-based advertising insertions that fade in and out of music programs.

Adding to SoundScape’s appeal are its network-wide management capabilities, which reduce costs and complexities by enabling customers to remotely deliver firmware updates, create and monitor logs, and track play reports for sponsors. Retailers can also integrate SoundScape with music suppliers to minimise licensing costs.

In addition, SoundScape targets content across the network – its end-to-end architecture ensuring that businesses can group devices to receive specific ads, other languages or completely different programs – whether by location, by department or otherwise.  

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Web: www.barix.com