Allure Global Solutions acquired by Christie
WORLD: Christie has acquired Allure Global Solutions Inc, a provider of digital signage, point-of-sale and consumer engagement solutions to a variety of entertainment and retail markets. Headquartered in Atlanta, the company will now operate as Allure, a Christie Company, while the acquisition will reportedly allow Allure clients access to Christie products, an expanded knowledge base and resources, and greater service and support. Furthermore, the digital signage provider plans to increase employment to cater to increased demand for its products and services.
‘Christie and Allure have shared customers, most notably in the cinema market, and in the course of working together over the past decade, respect for and appreciation of each other’s “customer first” attitude and practices has grown,’ said Craig Sholder, EVP business development and strategic planning for Christie. ‘Given the opportunities to provide a more comprehensive, digital out-of-home (DOOH) solution to varied markets, the next step was self-evident. We are pleased to combine the consumer engagement, analytics, and integration solutions from Allure with Christie’s own array of products and services – most notably the offerings of the Christie Experiential Networks (CEN).’
‘The synergies and opportunities this union provides are broad and deep, for both our current clients and our two companies,’ echoed Craig Chapin, CEO of Allure. ‘As we continue to grow our core verticals and expand our presence into others, our mutual offerings will provide exciting new engagement and technology solutions not only for cinema, but also for theme parks, cultural attractions, stadiums, restaurants and many other clients.
‘I’m also excited to have the customer-support resources of Christie’s Global Professional Services team to draw on,’ added Mr Chapman. ‘While Allure’s 24/7/365 help desk is a top-notch group, having access to Christie’s Network Operations Center (NOC) has the potential for improving our proactive services to our customers by an order of magnitude.’