Avid and Focusrite commit to collaboration
Published: WORLD
WORLD: Avid and Focusrite – two companies that are no stranger to working with each other – have announced plans to collaborate once more. While stating that the two companies look forward to announcing more details soon, the collaboration looks set to increase usability between Pro Tools software and Focusrite hardware.
‘We want to make the experience of using Focusrite hardware and Pro Tools software together the best possible experience for all our customers,’ said Dave Froker, CEO of Focusrite PLC. ‘Avid recognises Focusrite as an ideal companion to Pro Tools and Focusrite recognises Pro Tools as the most mature professional recording platform for new Focusrite customers to adopt.’
‘Avid is committed to giving artists the tools they need to create the best-sounding audio possible,’ said Tim Carroll, VP of audio products, Avid. ‘Focusrite shares that passion and is a key strategic addition to the rapidly growing number of leading technology providers that are using the Avid Connectivity Toolkit and Avid certification programmes to develop solutions with that goal in mind. Focusrite interfaces provide the ideal hardware solution for Pro Tools.’