Håkan Sjöö to steer Powersoft EMENA sales

Published: WORLD

Håkan Sjöö to steer Powersoft EMENA sales

WORLD: Pro audio veteran Håkan Sjöö has joined Powersoft, taking on the role of regional sales account manager, EMENA. The role encompasses India, the Nordic countries and German speaking territories, as well as the Middle East and North Africa, and will see the Swedish native apply added emphasis to rack-mount amplification.

Mr Sjöö brings more than 20 years of relevant experience to the position, including that gained in his most recent roles at Renkus-Heinz where he served as regional sales manager for India, European sales manager and finished as regional sales manager – EMEA. In addition to a background particularly suited to the type of work he will be doing, Mr Sjöö has a deep knowledge of the region, including India where he relocated to in 2008, and this Powersoft feels, will also serve him well.

‘Håkan is a passionate leader and his channel distribution knowledge will greatly contribute to Powersoft’s expansion in EMENA regions,’ said Powersoft’s sales and business director, Luca Giorgi. ‘We’re always looking for passionate talent and we are all very happy to have him join our world-class team.’

‘The installation sector is my strength and the new direction Powersoft have taken with Ottocanali, Duecanali and now Quattrocanali underlines the amazing developments now taking place in that segment,’ noted Mr Sjöö. ‘The growth in India in particular has been amazing and countries like Iran are also now up-and-coming, with trade embargoes lifted. As for Europe, Germany has also produced some amazing results, and these are markets I will be focusing on as a priority.’


powersoft, appointment, hakan sjoo