IABM partners with AIB

Published: WORLD

IABM partners with AIB

WORLD: IABM and the Association for International Broadcasting (AIB) have entered a partnership that aims to increase cooperation across the media ecosystem. IABM boasts 450 members, including broadcast and media technology suppliers internationally, while AIB represents 70 worldwide broadcasters and has an active community of 27,000 senior executives in media companies.

‘We are delighted about this new collaboration,’ enthused Simon Spanswick, chief executive of the AIB. ‘It is important that there is understanding of broadcasters’ needs and requirements in the rapidly changing and evolving media marketplace. IABM’s members are crucial to the production and delivery of programmes, so it makes sense for there to be conversations between the production and vendor communities. As the AIB’s members face even more challenges from changing audience consumption patterns, cyber threats and the need to operate more sustainably, dialogue between the two ends of the industry is crucial.’

‘This partnership will be warmly welcomed both by our members and the wider industry,’ said Peter White, IABM CEO. ‘AIB is the perfect partner for IABM and working together will naturally further both organisations’ aims. At a stroke, we have created an open forum that will foster stronger and deeper relationships between all the industry’s stakeholders across both suppliers and end-user organisations. This strategic partnership will benefit IABM members by enabling them to develop new and relevant products and services to meet end-users’ actual requirements. As the relationship between the two associations develops, more and more areas for cooperation will open up for the benefit of everyone.’

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