John Bigay named iZotope chief marketing officer
WORLD: iZotope has added John Bigay to its executive team as chief marketing officer, where he will lead the development and execution of global marketing, e-commerce and education initiatives with the goal of expanding the company’s international presence and growth. Mr Bigay joins iZotope having led successful marketing teams at companies including Lavastorm Analytics, Datto Backupify, BzzAgent and Captivate.
‘As iZotope celebrates our 15th year, we have ambitious goals for bringing our products to even more creative professionals and enthusiasts across the globe,’ stated Mark Ethier, iZotope CEO and co-founder, ‘With John's deep brand-building experience alongside his proven track record, he's a perfect fit to help inspire the expanding iZotope community.’
A lifelong musician and music lover, Mr Bigay returns to the music industry having begun his career as a touring and studio drummer and in marketing roles for Motown Records, MCA Records and Universal Music.
‘For someone whose career trajectory was born in music and evolved into high tech, this opportunity is a dream come true,’ added Mr Bigay. ‘The quality and innovation in iZotope's products is second to none and I'm thrilled to help the team build on their success.’