QSC reflects segmented market with web redesign
Published: WORLD
WEB: Promising ‘enhanced features, navigation and content’, US manufacturer QSC has debuted a redesigned website. The new site’s structure is intended to be more clearly separated into the Live Sound, Systems and Cinema market segments, reflecting the company’s breadth of activity.
Designed with a responsive ‘mobile first’ philosophy, the website also offers specific product and solution information nested under each segment section. An enhanced search function has been built in, as has an updated support section including self-help content.
‘As our worldwide business grows and our customers’ needs become more diverse, we felt it was time to refresh our web presence to reflect our strong market position in each of the industries we serve, the benefits we bring to each customer, and where we’re going as a company,’ said QSC president and CEO, Joe Pham. ‘We’ve created a site that allows our customers to explore QSC solutions in an image and content rich environment, with friendly navigation for our many mobile and tablet users.’