C R Kennedy to distribute Rotolight in Australia
Published: WORSHIP
AUSTRALIA: Rotolight has announced an exclusive distribution deal with C.R. Kennedy, the country’s largest independent importer and distributor of photographic equipment. The company will now import and distribute Rotolight’s full range of products within the photographic and broadcast channels throughout Australia and New Zealand.
‘Rotolight’s affordable cutting-edge lighting technology, combined with the increasing popularity of low cost DSLR for video, will ensure its considerable market success,’ said C.R. Kennedy’s Rotolight product manager Mark Cummins. ‘We have always been very strong in the professional market, and there are now further opportunities in the broadcast market for the innovative high end Rotolight products.’
‘To give Rotolight a home in Australia is a strategic step and pivotal to the growth of the company. With C. R Kennedy’s expansive experience in the photo and consumer electronic channel and broadcast/film it was a simple choice and the perfect partner for Rotolight, going forward,’ furthered Rotolight international sales manager, Barry Grub. ‘The LED lighting revolution is a converging market, creating a synergy with stills and video producers. C.R Kennedy reflects the Rotolight philosophy and has the network reach, reputation and experience to successfully market Rotolight’s innovative products. This is a very exciting partnership.’