Grass Valley appoints new general manager for China
Published: WORSHIP
CHINA: Amid growing demand for its high-definition (HD) live production and distribution technologies among Chinese broadcasters and video users, US manufacturer Grass Valley has named Robert Song as its new general manager for China.
With more than 15 years’ experience in broadcast and professional A/V, Mr Song – who will be based in Beijing – will oversee Grass Valley’s activities in China where he will redefine and align the distribution model, as well as implement new strategies to better serve customers locally. In addition to his new position, Mr Song will continue to serve as Sales Director of desktop and professional channels for the company’s entire Asia Pacific (APAC) region.
‘China is a very important market for Grass Valley and I will work to improve the experience of our new and existing customers by offering the best products and services,’ Mr Song said. ‘My overall goal is to expand market share and strengthen Grass Valley’s position across China.’