Harman launches first interactive Martin Lighting road show
Published: WORSHIP
INDIA: Harman Professional India recently launched its very first interactive roadshow for Martin Lighting. The session was held in Mumbai, and was preceded by an in-depth training session in Bangalore. In the immediate future, Harman plans on conducting similar sessions regularly in Kolkata and in key cities in southern India.
The two-day roadshow, which was held in the premises of Harman’s Mumbai dealer, Dev Electronics, attracted over 60 attendees – comprised of rental companies, freelance lighting engineers and consultants. The roadshow began with an introduction to the Martin Rush series range and also highlighted an overview and live demo of the M Series console.
‘This is a tremendous step in engaging and educating stakeholders in the professional lighting industry and I am delighted that Harman has embarked on this endeavour in India, with the very first roadshow being held at Dev Electronics,’ said Dilip Devjani, owner, Dev Electronics, Mumbai. ‘The response for this roadshow has been very encouraging. In a high potential region like Mumbai, such programmes are essential and are received with great anticipation.’
Commenting on the roadshow, Ulhas Sahasrabuddhe, proprietor, SS Lights said: ‘This programme has definitely been a welcome move from Harman in order to educate and equip the user on the Martin range of lighting products. I feel empowered with an in-depth understanding of the product range, and an added benefit was to get to network and meet with likeminded professionals. The live demos were truly informative and encouraging, which also enables us to recommend these programmes to industry colleagues as well.’
‘It is very important to enhance the visibility in the market for the Martin range of lighting and video systems due to the low exposure of the brand,’ added Abhishek Guha, national sales manager, lighting, Harman Professional India. ‘In the past, most users were apprehensive about Martin's commitment to the Indian market and in turn, the support provided. I am confident that these programmes go a long way in building that awareness and technical know-how of the solutions that we have to offer.’
An in-depth training session that covered the basics of lighting systems was also held in Bangalore, catering specifically to systems integrators and rental companies. During the course of the day-long session, trainees were introduced to Martin Lighting for the very first time in a formal setting. The session essentially comprised a comprehensive overview of the Martin range, the DMX512 protocol and different kinds of lighting. In addition to product demonstrations, Harman’s key trainers were available to answer specific one-on-one queries.
‘What we hope to achieve via these roadshows and training sessions is simple – greater understanding and empowerment,’ concluded Prashant Govindan, director, India operations, Harman Professional.
‘This benefits the industry greatly as has been proven by the ongoing training programmes and roadshows that cover the eco system of the professional audio segment. This success is what we wish to replicate with lighting and video systems given that we now have the necessary resources to do so. We are very pleased with the overwhelming response received thus far and we look forward to extending this initiative with the aim of building the Martin brand and strengthening its service and support across the country.’