Hosa promotes Kyle Lassegard to web marketing manager
Published: WORSHIP
WORLD: Hosa Technology has promoted Kyle Lassegard to the position of web marketing manager. With a background that encompasses the past two years overseeing Hosa's marketing communications activities, Mr Lassegard is also well versed in studio recording, information technology and sales-making.
In this newly created position, Mr Lassegard oversees a number of crucial and highly visible operations for the company, including developing and executing all online marketing plans and programs, including website development and utilisation.
Similarly, Mr Lassegard now assists the company's sales management in working with its strategic partners to ensure Hosa's brands are fully and properly represented on their websites. In collaboration with marketing management, Mr Lassegard plans and oversees those advertising and promotion activities that are specifically linked to the company's web presence, and he communicates with outside advertising agencies on all ongoing promotional campaigns, traditional as well as online.
Mr Lassegard has served as an IT specialist at Torrance-based Medical IT Solutions, where he set up and maintained all client systems, including servers, networks and workstations, and has worked directly with clients to troubleshoot and resolve technical issues. Prior to this, he was an audio and imaging specialist at Fortuna Classical Music in San Diego, where he performed music and dialogue editing while constructing audio podcasts for advertising campaigns. As a recording engineer, he has produced, recorded and edited numerous independent artists and performances in preparation for the distribution of online content.
‘These past few years have been terrific for me,’ said Mr Lassegard. ‘I am very fortunate to have been afforded the opportunity to learn Hosa's business from a variety of perspectives, and this experience has prepared me to further assume the responsibilities that entail the company's online initiatives. I have always had a passion for music and audio and, with my interest in web technology and its potential for online marketing, I feel as though this opportunity represents the best of both worlds. I look forward to further contributing to Hosa's continuing growth.’
‘From day one, Kyle has demonstrated a unique combination of marketing savvy and enthusiasm that is contagious,’ said Jonathan Pusey, Hosa Technology's vice president of sales and marketing. ‘Kyle is a self-starter who knows how to take the ball and run with it. He's already contributed to this company's growth in numerous ways and I'm absolutely confident he will excel in this new capacity. All of us at Hosa are very happy to have him as a vital contributor to our team.’