New digital signage at The City of Light
Published: WORSHIP
US: Inspiration Ministries’ The City of Light, is a global mission outreach and media training centre located on 93 acres in Lancaster County, South Carolina. It is a multi-year US$150 million project that replaces several of Inspiration Ministries’ separate facilities scattered across Charlotte.
Inspiration Ministries is using its digital signage network in a wide variety of ways, from improving internal communications and administrative efficiency, to providing visitors with detailed information on the organisation, including using interactive displays. X2O Media’s Xpresenter digital signage platform was chosen to help Inspiration Ministries attain its goals.
‘Implementing this emerging technology on such a broad scale in a matter of a few months was very challenging,’ recalled Cecil Elmore, CIO of Inspiration Ministries. ‘We’ve embraced technology to better spread our message,’ added Julie Bridges, senior project manager for Inspiration Ministries. ‘Utilising digital signage has proven to be invaluable in achieving our goals. Xpresenter has allowed us to do a number of exciting things that increase efficiency and better communicate with visitors. In addition, X2O worked closely with our graphics team to create a consistent look and feel for each screen, and developed multiple web control screens to manage more efficiently the workflow of different applications, such as our call centre and bookstore.’
In the WorldReach Ministry Headquarters, Xpresenter links with Microsoft Outlook allowing meeting room updates to be automatically displayed, while screens in the prayer room and call centre allow employees to see and track prayer times and what prayer requests are coming in. Xpresenter provides Inspiration Ministries with a way to communicate with employees and provides a way to send alerts in the event of an emergency on campus.
In the International Welcome and Prayer Center, a donor display scrolls the names of those who have contributed to The City of Light project. Interactive touch-screens in the centre are used to disseminate detailed information about Inspiration Ministries to visitors featuring rich content such as footage from Inspiration Ministries’ television network, Halogen. For The City of Light’s bookstore, displays provide information on products for sale, while in the café menu screens show prices for coffee and food, in addition to specials and promotional items.