Ross Video targets HOW market with demo sessions
Published: WORSHIP
SINGAPORE: Instead of having a booth at Broadcast Asia, Ross Video chose to host a demonstration day at its new office in Singapore where it targeted a range of markets, including house of worship, live events and mobile and rental productions.
‘This year, Ross Video did not have a booth at the exhibition hall,’ confirmed Vivian Yu, Ross Video’s marketing and operations manager, Asia Pacific. ‘We had demo pods set up in our office and we showcased all of our NAB products and the latest technology and solutions for our customers in a much cosier environment.’
Products demonstrated included the Furio Robotic camera systems, Augmented Reality with Xpression and Unreel, ViewControl on Carbonite, Inception and the company’s new Dashboard.
‘Our target customers are no longer just broadcasters,’ furthered Ms Yu. ‘Our broad spectrum of products allows us to provide our solutions and services to a wide range of markets. Without the distraction of the exhibition hall, customers were given our full attention. Customers even had hands-on sessions and some spent almost the full day with us asking questions and trying out the equipment by themselves.’
Ms Yu stated that the turn out was ‘impressive; we were very pleased with the result. We had reached out to almost all SEA customers, and had customers from Malaysia, Indonesia, Philippines, Thailand, Taiwan, Sri Lanka, Vietnam, Mongolia, Bangladesh and India were in attendance.
‘I'm very pleased with the result and the objectives that we have achieved,’ she enthused. ‘It's brought us one step closer to all of our SEA customers and they know that we are a serious manufacturer that not only take care of business, but also their growth. Our products, solutions and after-sales services have really impressed them.’