TV Magic focuses on HOW market
Published: WORSHIP
WORLD: TV Magic has announced plans to strengthen its long-term position by focusing on niche market verticals, particularly the house of worship market. The company has had a solid presence in the HOW and broadcast ministry markets for a number of years, and under its new strategy plans to increase business development and marketing efforts throughout 2012 and beyond.
‘We are fortunate to have in-house experts and committed strategic partners who are focused on extending TV Magic’s reach into the house of worship and broadcast ministry markets,’ said Stephen D Rosen, TV Magic’s president and CEO. ‘We have seen a steady increase in business across these two markets, and by partnering with visionaries and innovators within these two communities, we are able to further expand our services while continuing to provide cost-effective turnkey solutions.’
TV Magic's first 2012 HOW initiative was held at the National Association of Religious Broadcasters (NRB) conference in the US. Partnering with Phil Cooke of Cooke Pictures and Paul Crouch Jr., the former chief of staff at Trinity Broadcasting Network, TV Magic sponsored a one-day educational seminar focusing on how churches and broadcast ministries can use multiplatform distribution technologies to deliver their weekly message beyond the congregation in attendance via the web, mobile phones, tablets and other devices.