Sennheiser and DIFF offer assistive hearing
UAE: The Dubai International Film Festival (DIFF) has partnered with Sennheiser in an effort to improve the cinema experience for those with hearing and vision impairments. This has resulted in the German manufacturer’s CinemaConnect personal assistive hearing and translation tool being offered at the DIFF 365 at VOX Cinemas screen in the Mall of the Emirates and will see the solution made available during the Dubai International Film Festival in December.
CinemaConnect provides hearing assistance, audio description and closed captioning display via an iOS and Android app. ‘The CinemaConnect system enables all theatre enthusiasts to discreetly enhance their cinematic experiences,’ said Mig Cardamone, director of Sennheiser Middle East. ‘It reinforces Sennheiser’s commitment to inclusion outlined in the Dubai Disability Strategy 2020. We are extremely proud to collaborate with the Dubai International Film Festival and receive a full endorsement from the National Media Council to showcase our intuitive assistive listening tool to audiences in the UAE through CinemaConnect.’
DIFF’s chairman, Abdulhamid Juma, is thrilled to be partnering with Sennheiser. ‘Their incredible technology and great efforts are enhancing the big screen experience for those with hearing and visual impairments,’ he said.